Employment

 

DHL EXPRESS

Plantation, FL

December 2014-Present

Senior Manager, Creative Services and Brand Identity, DHL Express – The Americas

 

A global logistics company offering express deliveries worldwide; freight forwarding with planes, trucks, ships and trains; warehousing services; international mail deliveries; customized and specialized shipping.

• Oversaw all creative and branding initiatives, brand compliance and integrity for 50 countries. Including photo and video shoots, internal and external email communications, marketing campaigns, websites and various creative pieces.
• Tactical and strategic role building and supervising a 6 person in-house and remote designers and writers, managed over $10 Million in marketing purchasing.
• Worked closely with Global Procurement to search for and negotiate with new vendors and suppliers. Worked with vendors to streamline services and reduce cost.
• Improved department’s reputation and increased credibility throughout the organization through relationship development, cost-saving solutions, reliability and transparent project management. Fostered highly communicative, collaborative team culture.
• Collaborated with internal construction department to ensure continuity on company’s new space build-outs and to develop and enforce branding standards both here in the US and the America’s.
• Developed and implemented the rebranding of US vehicle fleet, drop boxes and retail spaces.
• Worked closely with the Regional and US CEO as well as other senior leaders on a variety of special projects.
• Employee of the Year 2018 and winner of the 2018 and 2020 CEO Award. Certified DHL traning facilitator.

 

 

WATERBLASTING TECHNOLOGIES

Stuart, FL

2013-2014

Art Director/Marketing Manager

 

Manufacturer of the Stripe Hog high-pressure water blasting system that removes rubber build-up from runways and markings from highway surfaces.

• Developed and implemented marketing plans and media schedules for three industrial brands.
• Rebranded company’s signature product, overhauled websites and established branding style guides.
• Planned and developed foreign and domestic trade show collateral, displays, promotional material and videos.
• Managed and directed writers and translators for all print, digital and web material.
• Oversee the day-to-day operation of the creative department and creative/marketing staff supporting all sales and marketing programs by designing and producing material that is both compelling and cost effective.
• Managed and developed the social media strategy as well as the creation of original content.

 

 

WISEWORKS

West Palm Beach, FL

1993 – present

Creative Director/Owner

 

Freelance marketing and design studio undertaking all manner of creative development projects, on continuous and ad hoc bases, for clients in a variety of industries. Bringing diverse skill sets, from all aspects of graphic design to team management, from listening to client needs to understanding how to present information to their audience to make the greatest impact and increase sales. Focus is primarily on building branding identity, including logo design, collateral development (both printed and online), and design of advertising campaigns, packaging and in-store sales materials.

 

Consultant on creative and marketing engagements for corporations including Fortune 500s, large and small agencies, direct marketing firms and entrepreneurs. Client Profiles and Project Sampling:

 

Carnival Cruise Lines

• Selected to create a comprehensive e-commerce campaign to promote ship board merchandising.
• Provided creative imagery and graphics and actively contributed to defining and executing the full marketing concept.
• Additional design services on branding projects.

The Discovery Channel

• Created on-screen graphics used in a cable television series.

Silver Sea Cruise Line

• Multiple engagements to create onboard signage and banners. Designed gift box, drew die and prepared vendor specifications for new welcome aboard gift.

Comedy Central

• Created and designed a new promotional character including character study for South Park.

Nickelodeon Network

• Created multiple Icons applied throughout broadcast and internet platforms.

FiberBuilt Umbrellas and Paradise Cushions and Guy Harvey Outdoors

• Design, Branding and Online Management Services, including print and online advertising, e-commerce infrastructure and promotional items for a family of three brands.

James P. Crocker, author of a series of children’s books

• Converted raw content and original artwork for production of book layouts
• Negotiated contracts with vendors and managed print production.
• Created Point of Sale visuals, website and e-commerce infrastructure
• Worked with illustrating artist to create more compelling visuals that would translate well printed and digital.

 

 

American Registry

Boca Raton, FL

January 2010 – March 2012

Art Director

 

Designers and manufacturers of plaques, marquees, crystals, banners and other products recognizing excellence.

• Directed the end-to-end creative services delivery incorporating new product design, brand development, website design, email and direct mail marketing, collateral and packaging design.
• Designed high-impact original new product designs and launched marketing campaigns resulting in improved quality and 20% increase in sales.
• Established creative and quality control standards to ensure consistency of processes and standard manufacturing procedures for internal marketing and contracted design resources.
• Oversaw, guided and coached 6 full time designers and freelancers.

 

 

Bluegreen Corporation

Boca Raton, FL

2003 – 2009

Creative Services Marketing Manager

 

One of the largest property managers of timeshare resorts in the U.S., the core business is the marketing, selling and servicing of vacation ownership interests.

• Managed a $5 Million budget and led overall quality initiatives in the design and execution of marketing materials for corporate operations and over 60 properties located in 20 states.
• Reduced expenses by 15% by introducing print-on-demand technology.
• Centralized mail programs by creating standardized mailing pieces resulting in 35% savings.
• Designed and managed a complex confirmation and fulfillment program that integrated online services, daily email messaging, individualized and customized print mail pieces.
• Collaborated with Legal Services to ensure regulatory terminology dictated by national and state legislation was included and met all requirements.

 

 

Rexall Sundown

Boca Raton, FL

1999-2003

Creative Services Manager - Packaging

 

• Hired, developed and managed a creative services team of 4-10 internal employees and freelancer designers.
• Managed and directed the workflow of a fast paced, high volume art department.
• Oversaw the designing and production of packaging, Point-of-Sale and sales support materials for 3 national brands.
• Monitored and enforced quality control over brand and graphics to ensure consistency.
• Partnered with legal and regulatory as well as marketing to produce material that was accurate and quick to market.

 

 

Vacation Break/Fairfield Communities, Inc.

Fort Lauderdale, FL

1993-1999

Creative Services Manager

 

The third largest vacation ownership company in the United States, selling time-share ownership interests.

• Managed tactical and strategic direction of the art department responsible for developing and producing training and sales, direct mail and branding collateral for corporate and affiliates.
• Led entire overhaul of materials due to acquisition of Vacation Break, requiring brand development and consistent messages across all platforms.
• Key projects included: web design, corporate communication, resort signage, sales and marketing materials.

 

 

Technical Skills

Highly proficient with Adobe Photoshop, Illustrator, InDesign, Premiere, Acrobat and Dreamweaver; Microsoft PowerPoint, Excel and Word; and Macintosh and Windows operating systems.

 

 

Education

Graduate of the Art Institute of Fort Lauderdale with a degree in Advertising Design (3.75 GPA), 1991

 

 

Awards and Recognition

ARDA Gold Awards

ARDA Silver Awards

Harvey Verbatim Feedback Award

Printing Industry of Florida, Best of Show Award

ADFED Advertisers Choice Award

 

 

Volunteering

Volunteer mechanic at the Pit Crew, an organization that provides free automotive services to needy families.